Essays about: "Alexandra Jäderlind"

Found 1 essay containing the words Alexandra Jäderlind.

1. 1. Communication across cultural barriers to internationalization between Sweden and Japan : A Case Study of HMS Networks AB

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Alexandra Jäderlind; Harumi Averfalk; [2021]
   Keywords : Internationalization; Cross-cultural communication; Cultural barriers; Case Study; Japan; Swedish owned company;

   Abstract : In the globalized economy, internationalization is necessary for companies to have a  competitive advantage to survive in the long term and Swedish companies are no exception. However, when Swedish companies enter Japan the cultural differences between the two countries are significant, which may create cultural barriers. READ MORE