Essays about: "Alexandra Jenny Norell"

Found 1 essay containing the words Alexandra Jenny Norell.

  1. 1. Application of sentiment analysis for information overload detection in an Ecommerce competitive environment

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Alexandra Jenny Norell; [2020]
    Keywords : sentiment analysis; customer satisfaction; information overload; eWOM;

    Abstract : This master thesis is focusing on the information overload in digital marketing and using the method of sentiment analysis to detect if the issue occurs or not. A model and method of different sentiments (positive and negative) were organized, and evaluated based on the statistical and prominent findings of the emotional value in the customer satisfaction in online reviews. READ MORE