Essays about: "Alexandra Jokinen"

Found 1 essay containing the words Alexandra Jokinen.

1. 1. PRESS RELEASES AND SOCIAL MEDIA IN CORPORATE CRISIS COMMUNICATION: : A COMPARATIVE CASE STUDY OF NORDEA AND SAMSUNG

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Alexandra Jokinen; [2017]
   Keywords : Corporate Crisis Communication; Social Media; Press Releases; Nordea; Samsung;

   Abstract : This research looks at how corporates manage crisis communication using press releases and social media channels. It aims to find out how the case corporations Nordea and  Samsung executed their crisis communication during the years 2016 and 2017.The dissertation draws upon literature on organizational crisis and reputation. READ MORE