Essays about: "Alexandra Jonerheim"

Found 1 essay containing the words Alexandra Jonerheim.

  1. 1. Behind The Numbers - The effects of likes and fitness data on consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gustaf Delemark; Alexandra Jonerheim; [2018]
    Keywords : social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

    Abstract : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. READ MORE