Essays about: "Alexandra Kim"

Found 2 essays containing the words Alexandra Kim.

  1. 1. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rustam Khudododov; Alexandra Kim; [2017]
    Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

    Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

  2. 2. Black Koreans in Korean children’s literature : A study of Won You Soon’s book “Please find Chartlon Sunja Kim”

    University essay from Stockholms universitet/Avdelningen för koreanska

    Author : Gina Alexandra Harrysson Kimaryo; [2016]
    Keywords : multiculturalism; multicultural literature; Korea; black Korean;

    Abstract : The purpose of this study is to depict and examine the perception of black Koreans in South Korean children’s literature. This study examines my research questions through four theoretical frameworks: “culture and identity”, “post-colonialism, nationalism and racism”, “blackness and black Koreans’ portrayal in Korean media” and “multiculturalism in Korea”. READ MORE