Essays about: "Alexandra King"

Found 2 essays containing the words Alexandra King.

1. 1. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

3. 2. Revealing the Silent Message of the Museum: The Legacies of Institutional Critique

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Alexandra King; [2012-07-06]
   Keywords : ;

   Abstract : Joining reflections examining the legacies of institutional critique, this thesis focuses on the transforming roles of its producers, consumers and targets. A theoretical thesis emerging from desk-based research, it uses Pierre Bourdieu’s Field Theory to examine agents in the cultural field. READ MORE