Essays about: "Alexandra Klacanova"

Found 1 essay containing the words Alexandra Klacanova.

  1. 1. To try on or send back? Shopping in post-pandemic times : Exploratory study of pandemic effects on consumer behaviour

    University essay from Umeå universitet/Företagsekonomi

    Author : Romana Radaciova; Alexandra Klacanova; [2021]
    Keywords : clothing; shopping channels; consumer shopping behaviour; channel switching intentions; COVID-19 pandemic;

    Abstract : As the pandemic of COVID-19 is still affecting peoples’ lives in various ways, it is not surprising that it affects consumer behaviour as well. This paper focuses on the changes in consumer behaviour, more specifically on the changes in consumer shopping channel preferences due to the pandemic. READ MORE