Essays about: "Alexandra Lulek"

Found 2 essays containing the words Alexandra Lulek.

  1. 1. Why consumers engage in eWOM : motivation to conduct research online and post online reviews

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Alexandra Lulek; Marcus Wehinger; [2015]
    Keywords : eWOM; online reviews; communication; buying decision process; motivations; personalitie; eWOM; onlinerecensioner; kommunikation; köpprocessen; motivationer; personligheter;

    Abstract : The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. READ MORE

  3. 2. Usability on e-commerce sites for increased sales : How to get the wheel spinning

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Alexandra Lulek; [2015]
    Keywords : E-commerce; usability; sales; interaction design; information design; graphic design; usability parameters;

    Abstract : Commerce through Internet gets more usual and has become a part of everyday activities and the users get more experienced. Today e-commerce is not only used to go through with pur-chases online, it is also about decision making before going to a physical store to purchase the product. READ MORE