Essays about: "Alexandra Lundegård"

Found 1 essay containing the words Alexandra Lundegård.

  1. 1. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

    University essay from Uppsala universitet/Industriell teknik

    Author : Alexandra Lundegård; Josefin Fransson; [2022]
    Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

    Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE