Essays about: "Alexandra Lutz"

Found 1 essay containing the words Alexandra Lutz.

  1. 1. Important attributes influencing B2B customer value in the EMS market

    University essay from Karlstads universitet; Fakulteten för ekonomi, kommunikation och IT

    Author : Alexandra Lutz; Van Nguyen; [2011]
    Keywords : customer value; B2B customers; electrronic manufacturing services market;

    Abstract : The thesis presents a study on important attributes which should be considered by the supplier in buying situations in the electronic manufacturing services (EMS) market. Hence, the importance level of attributes is investigated to see which attributes are more or less important when business-to-business (B2B) customers place an order. READ MORE