Essays about: "Alexandra Marten"

Found 1 essay containing the words Alexandra Marten.

  1. 1. “Every change is difficult” A case study of employee behavior in Mölnlycke Health Care's intranet

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Alexandra Marten; Linda Milve; [2011-08-30]
    Keywords : Intranet; social media; user contribution; commitment; online behavior;

    Abstract : Due to the outstanding success of social media during the first decade of the 21th century, the business sphere has become aware of the economic potential within this segment of the market. Companies of all sizes aim to have some sort of presence on social media-related websites, and moreover, incorporating social features into the corporate intranets. READ MORE