Essays about: "Alexandra Mccrow-young"

Found 1 essay containing the words Alexandra Mccrow-young.

  1. 1. Changing the World through Consumption : The Contradictions of Political Engagement in the Case of Oatly

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Alexandra Mccrow-Young; [2016]
    Keywords : commodity activism; political engagement; online activism; political consumption; Oatly; Sweden; vegan movement; environmental movement; Social Sciences;

    Abstract : In 2014, Swedish oat milk producer Oatly was sued by the dairy lobby LRF Mjölk for their use of marketing slogans such as “It’s like milk, but made for humans” which the dairy lobby claimed painted cow’s milk negatively. Dubbed the “milk wars”, the dispute sparked an intense debate over the political and environmental impacts of dairy production up until and beyond the court’s decision in November 2015. READ MORE