Essays about: "Alexandra Olofsson"

Found 1 essay containing the words Alexandra Olofsson.

  1. 1. Are you Closing your Borders? A study on the impact of the migration crisis on the work with promoting the image and interests of Sweden abroad

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Olofsson; [2016]
    Keywords : nation branding; public diplomacy; migration crisis; refugee crisis; Brand Sweden; the Image of Sweden; the Ministry for Foreign Affairs; the Swedish Institute; strategic public relations; Social Sciences;

    Abstract : The Image of Sweden abroad usually comes with positive connotations. Some of Sweden’s perceived strengths, e.g. being open, authentic, caring, and innovative, are represented in the Strategy for the Image of Sweden (2013). READ MORE