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1. 1. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Nilsson; Alexandra Pierce; [2020]
   Keywords : ;

   Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE