Essays about: "Alexandra Rosengren"

Found 2 essays containing the words Alexandra Rosengren.

  1. 1. Control in gazelle organizations : Research on management systems, enterprise resource planning systems and strategic planning

    University essay from IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Alexandra Rosengren; Andrea Standoft; [2011]
    Keywords : Management system; enterprise resource planning; strategic planning; gazelle organization;

    Abstract : Abstract Background - Not all companies choose or are able to grow, especially not in an unstable economic climate. However, fast growing organizations (gazelles) have managed to grow with a significant pace. READ MORE

  3. 2. Brand Identity & Brand Image : A case study of Apotek Hjärtat

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Alexandra Rosengren; Andrea Standoft; Ann Sundbrandt; [2010]
    Keywords : Brand Identity; Brand Image; Brand Awareness; Pharmaceutical retailing sector; Apotek Hjärtat;

    Abstract : Background: The Swedish pharmaceutical retailing market was re-regulated in February 2010, which enabled competition. Hence, it has now become important to stand out through having a strong brand. In order for a brand to be strong, the brand identity and the brand image need to be congruent. READ MORE