Essays about: "Alexandra Strömberg"

Found 1 essay containing the words Alexandra Strömberg.

1. 1. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl

   University essay from

   Author : David Stensson; Alexandra Strömberg; Johan Alfredsson; [2015]
   Keywords : Rebranding; Repositioning; Brand Equity; Corporate Identity; Brand Image; Lidl;

   Abstract : Background:                 Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. READ MORE