Essays about: "Alexandros Drakoulis"

Found 1 essay containing the words Alexandros Drakoulis.

  1. 1. Exploring Branding Practices of Swedish Start-ups

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandros Drakoulis; Sasa Lipovsek; [2015]
    Keywords : Start-ups; Brand identity; Brand positioning; Brand building activities; Sweden; Business and Economics;

    Abstract : Brand management of start-ups is an under-researched area of study. The aim of this study is to uncover the branding practices of start-ups in Sweden and specifically to examine the perceived importance of branding, identify the brand identity creation process, reveal the brand positioning strategies employed by such firms and expose the most relevant brand building activities among the field. READ MORE