Essays about: "Alexia Lampropoulou"

Found 1 essay containing the words Alexia Lampropoulou.

  1. 1. End of use programs and their effect on brand equity of fashion companies in Sweden

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ALEXIA LAMPROPOULOU; DIMITRIOS IOSIFIDIS; [2014]
    Keywords : end of use programs; brand equity; fashion;

    Abstract : This paper shows the way end of use programs affect brand equity since they can become a brand’s asset and create competitive advantage under specific circumstances. It is also suggested that through marketing strategies, long term business strategies and transparency it is possible for fashion companies to enhance brand equity and acquire all the positive effects from end of use programs. READ MORE