Essays about: "Alice Gemvik"
Found 1 essay containing the words Alice Gemvik.
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1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE
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