Essays about: "Alice Gemvik"
Found 1 essay containing the words Alice Gemvik.
1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passionUniversity essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning
Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE