Essays about: "Alice Mattsson"

Found 1 essay containing the words Alice Mattsson.

  1. 1. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Andrea Mattsson; Alice O'Connor; [2020]
    Keywords : Competitive dynamics; MNE; Market entry; Consumer switching behaviour; Amazon;

    Abstract : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. READ MORE