Essays about: "Alice Pehrson"

Found 2 essays containing the words Alice Pehrson.

  1. 1. Homo Gamicus

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sterenn Chevance; Kornelija Steinsvik; Alice Pehrson; [2022]
    Keywords : Gaming; In-game purchases; Player Type; Self-Expression; Avatars; Technology and Engineering;

    Abstract : This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth... READ MORE

  3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE