Essays about: "Alice Pettersson"

Found 5 essays containing the words Alice Pettersson.

  1. 1. Spotify – You’ve got company

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alice Pettersson; Johanna Blom; Sixten Nyhlén; [2022]
    Keywords : Spotify; Disruption; Positioning; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Small Purchases Make A Big Difference

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alice Pettersson; Charlotte Sternberg; [2022]
    Keywords : FMCG; Brand Loyalty; Brand-Cause Fit; Brand Activism; Repurchase Intentions; Business and Economics;

    Abstract : The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. READ MORE

  4. 3. Exploring the positioning of tobacco-free snus as a new category in the disruption of the market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Linnea Abrahamsson; Alice Pettersson; Charlotte Sternberg; [2021]
    Keywords : Positioning; Disruption; Target group; New Category Management; Tobacco-free snus; Nicotine pouches; Business and Economics;

    Abstract : Purpose: To explore the positioning of tobacco-free snus as a new category in the disruption of the market. Theory: Positioning, Disruption, Blue Ocean Strategy, New Category Creation Methodology: This paper uses a qualitative and exploratory research method. READ MORE

  5. 4. Marketing Transparency in the Swedish Textile Industry : A thesis about marketing transparency on digital platforms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Martina Reinli; Alice Pettersson; [2021]
    Keywords : ;

    Abstract : This research project contributes to understanding how Swedish textile companies use sustainable marketing to express transparency on digital platforms and official documents. Are marketing efforts transparent among firms that promote a clear sustainable focus by not misleading readers? The chosen qualitative methods were document analysis evaluating approximately 91 documents combined with content analysis with 15 Instagram posts analysing how firms transparently express their sustainable focus and offer. READ MORE

  6. 5. Can stress-related behavior in dogs be due to pain? A pilot study.

    University essay from Linköpings universitet/Biologi; Linköpings universitet/Tekniska fakulteten

    Author : Alice Pettersson; [2015]
    Keywords : Dogs; canine behavior; stress-related behavior; stress; pain; pain-induced stress; chiropractic;

    Abstract : Dogs and other pets can have back pain for years that no one notices. As a result they become stressed and can e.g. develop aggressiveness or decrease their feeding. READ MORE