Essays about: "Alina Souza"

Found 1 essay containing the words Alina Souza.

  1. 1. Influential Factors in Innovation Initiatives at a Telecom Equipment Supplier : A Study of Lead Generation and Add-on Sales’ Hindrances and Enablers

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Alina Souza; Anas El Ghazouani; [2016]
    Keywords : Innovation; Knowledge Sharing; ICT Systems; Customer Integration; Frontline Employees; Interpretive Paradigm.;

    Abstract : Abstract In this research, we aim to look at the inner workings of Lead Generation and Add-on Sales through the eye of the people working directly with it. We do that with the objective of understanding what contributes positively to its success and what can cause problems or hinders it throughout all its stages from generating innovative ideas to implementing and selling them. READ MORE