Essays about: "Alina Yassin"
Found 2 essays containing the words Alina Yassin.
-
1. Made by Sweden : Country-of-origin as part of brand identity
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE
-
2. The Formulation And Implementation Of Sustainability Strategies In The Cosmetics Industry : A Comparative Multiple Case Study Of MNC’s And SME´s
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Today as awareness about sustainable development increases, more attention is drawn towards sustainability strategies of the companies. However, prior research has not investigated the formulation and implementation of sustainability strategies within companies of different size and scope as existing studies are skewed towards the perspectives of large firms even though SMEs mark up more than 90% of the market. READ MORE