Essays about: "Alissa Baethke"

Found 1 essay containing the words Alissa Baethke.

  1. 1. The Changing Face of Dairy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alissa Baethke; Eva Börnicke; [2021]
    Keywords : Innovation Strategy; Mature Markets; Industry Structure Change; Dairy Industry; Business and Economics;

    Abstract : When an industry has reached maturity, firms operating within the industry can face major changes affecting their operations, on occasion even a holistic change of the entire industry structure. Considering such changes, innovation is identified as a powerful tool to take these changes as chances to stay competitive. READ MORE