Essays about: "Alma Stridh"

Found 1 essay containing the words Alma Stridh.

  1. 1. For Better or for Worse? - A qualitative study of the connection between a sole proprietor and its respective brand.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Lind; Alma Stridh; [2022]
    Keywords : Sole proprietor; Brands; Brand equity; Credibility;

    Abstract : The emergence of influencers establishing their own brand has become a common phenomenon today as a result of the benefits that brands can leverage through influencer credibility. This study aims to investigate the connection between the sole proprietor and its respective brand during the time of a scandal caused by one of the parties. READ MORE