Essays about: "Almina Herrlin"
Found 2 essays containing the words Almina Herrlin.
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1. "We'll tailor your experience"
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. READ MORE
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2. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. READ MORE