Essays about: "Alyona Sazonova"

Found 1 essay containing the words Alyona Sazonova.

  1. 1. A Study of How Companies Enhance Their Strategies through Foresight Procedures to Anticipate and More Appropriately Prepare for Change

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreea Greenstine; Alyona Sazonova; [2014]
    Keywords : Strategy; Foresight; Change; Uncertainty; Coping with Change; Biases; Open Foresight; Future Studies; Networked Foresight;

    Abstract : Background: The traditional approach of strategy emphasizes the role of planning as a main driver for success. Thus, in an environment with a low propensity for change, managers are able to predict the market evolution and therefore allocate wisely their resources in order to optimize the company's actions. READ MORE