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Found 3 essays matching the above criteria.
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1. He Who Has Ears, Let Him Hear - Building the Candid Organization from the Bottom Up
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The interest in employee voice is currently on the rise, specifically because of its potential to improve organizational performance in an increasingly competitive world. Nonetheless, it is a fact that employees more often than not decide to remain silent, and there are insufficient recommendations in the literature on how to enhance employee voice. READ MORE
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2. The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. READ MORE
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3. Secondhand shopping is (not) for all! : Generation Y's Consumer Behavior regarding seconhand shopping
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Swedish newspapers and media sites write that secondhand shopping is a growing consumption trend in today’s society. People’s consumer behavior affect their choice of purchasing brands and products, where secondhand shopping is a choice. READ MORE