Essays about: "Amanda Bäckström"

Found 1 essay containing the words Amanda Bäckström.

  1. 1. Is There Such A Thing As Too Much Intelligence? : A qualitative study exploring how Born Global e-commerce companies are working towards adopting Artificial Intelligence into their Customer Relationship Management Systems

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Bäckström; Hannah Larsson; [2018]
    Keywords : ;

    Abstract : The purpose of this thesis is to explore the drivers and barriers of adoption of technology such as AI and how it could facilitate an internationalization. The thesis also hopes to explore how Born Global e-commerce companies are working towards an adoption of AI into the companies CRM-system. READ MORE