Essays about: "Amanda Bjerkliden Olsson"

Found 1 essay containing the words Amanda Bjerkliden Olsson.

  1. 1. What’s Mine is Yours

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjerkliden Olsson; Jessica Jinzhi Liu; [2022]
    Keywords : co-creation; governmentality; exploitation; digital labor; user-generated content; social media platforms; Business and Economics;

    Abstract : The purpose of this study is to research how consumers adopt discourses to make sense of their experiences with brand co-creation on social media platforms. We wish to bring forward how the interactions of the stakeholders involved in the co-creation process affects the consumers, through the theoretical lens of governmentality and exploitation. READ MORE