Essays about: "Amanda Ekström"
Found 2 essays containing the words Amanda Ekström.
-
1. Consumers' Attitudes Toward Printed Green Advertising : A study of attitudes among Swedish consumers
University essay from IHH, Marketing and LogisticsAbstract : Introduction With the increased interest and awareness toward environmental issues among Swedish consumers, their demands on what constitutes value in advertisements have also changed. Advertising-in-general is often regarded as a rather unwelcomed intrusion and a source of irritation by consumers and a common reason is that many advertisers have overdramatized or even spread false claims about products, causing great skepticism among consumers. READ MORE
-
2. Educational Service Quality in Sweden : A perspective of students from the BRIC countries
University essay from IHH, FöretagsekonomiAbstract : The induction of the tuition fee for higher education in Sweden for students arriving from outside the European Economic Area will affect Swedish universities and in particular Jönköping University considering its position on the educational market as one of the most international universities in Sweden. This, in combination with the BRIC countries’ expanding economies, has inspired the researchers to examine how these four countries experience the educational service quality offered by Jönköping University. READ MORE
