Essays about: "Amanda Gonzalez"

Found 1 essay containing the words Amanda Gonzalez.

  1. 1. Opinion leaders in the new social environment : A Youtube case on social media opinion leaders

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Gonzalez; Joseph Blomqvist; Tianchen Hu; [2016]
    Keywords : Opinion leaders; opinion leadership; social media; opinion followers; Youtube;

    Abstract : Due to the development of new technology, there has been a shift in many communication concepts. With consumers now gaining more control in the online environment, more influential consumers, or ‘opinion leaders’, can also gain from this increase in power. READ MORE