Essays about: "Amanda Jassim"
Found 1 essay containing the words Amanda Jassim.
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1. Sustainable marketing communication : With a focus on sustainability and certified labels within the grocery store sector
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Aim: The aim of the study is to investigate how certified labels are being communicated through sustainable marketing within the grocery store sector. Research Question: How can the grocery store sector use sustainable marketingcommunication in order to contribute to a wider knowledge regarding sustainabilityand certified products? Method: The study is of qualitative character, with a combination of an inductive and deductive approach. READ MORE
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