Essays about: "Amanda Jassim"

Found 1 essay containing the words Amanda Jassim.

  1. 1. Sustainable marketing communication : With a focus on sustainability and certified labels within the grocery store sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Cederfeldt; Amanda Jassim; [2016]
    Keywords : Sustainable Marketing Communication; Sustainability; Brand Image; Sustainable Development; Grocery Store Sector; Certified Labels;

    Abstract : Aim: The aim of the study is to investigate how certified labels are being communicated through sustainable marketing within the grocery store sector. Research Question: How can the grocery store sector use sustainable marketingcommunication in order to contribute to a wider knowledge regarding sustainabilityand certified products? Method: The study is of qualitative character, with a combination of an inductive and deductive approach. READ MORE