Essays about: "Amanda Lindsjöö"

Found 1 essay containing the words Amanda Lindsjöö.

  1. 1. Unrequited Luxury Love: A story about how luxury met the internet

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalie Eriksson; Amanda Lindsjöö; [2020]
    Keywords : Luxury; representations; narratives; fictional expectation; promissory organizations;

    Abstract : The luxury industry has for long been hesitant towards online channels. It has been argued that the accessibility and mass-distribution of the internet is not compatible with values of exclusivity and rarity that are said to be critical to luxury brands. READ MORE