Essays about: "Amanda Nygren"
Found 2 essays containing the words Amanda Nygren.
1. A Developing Country’s Decision Making in Regards to Supplier Selection - A Multiple Case Study of the Hotel Industry in BaliUniversity essay from Göteborgs universitet/Graduate School
Abstract : The importance of supply chain management as well as the incorporation of sustainability within supply chain management is agreed upon in existing literature. It is stated that “a company can only perform as well as it is allowed by its suppliers” (Rezaei et al., 2016, p.8165), which makes the supplier selection process evidently important. READ MORE
2. Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentionsUniversity essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)
Abstract : Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. READ MORE