Essays about: "Amanda Oxwall"

Found 2 essays containing the words Amanda Oxwall.

1. 1. Can a sports team create love for a City? : a case study of place attachment from a resident perspective

   University essay from Sektionen för hälsa och samhälle

   Author : Merima Hadzimesic; Amanda Oxwall; [2013]
   Keywords : Place marketing; Place attachment; Satisfaction; Service quality; Sports team; Residents;

   Abstract : Purpose The study theoretically examine if satisfaction of a sports team can create place attachment to a city from a residents’ perspective. It empirically tests if this theory can be applied in reality through a case study of a handball team IFK Kristianstad, and Kristianstad city. READ MORE

3. 2. In Facebook we trust : a case study of consumer relationship & Facebook

   University essay from Sektionen för hälsa och samhälle

   Author : Amanda Oxwall; Tove Zander; [2012]
   Keywords : Trust; Facebook; Relationship Marketing; Online Trust; Social CRM;

   Abstract : Problem: Facebook is the most frequent and most used Social Media of our time. Facebook shapes new opportunities in communication and collaboration between companies and consumers that have not been possible before. Facebook is a marketing channel that gives companies an easy and free way of sharing fast information and communication online. READ MORE