Essays about: "Amanda Söderblom Gräns"
Found 1 essay containing the words Amanda Söderblom Gräns.
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1. Realizing BOP Potential through Business Model Innovation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : There is an ever-growing interest among researchers and practitioners in base of the pyramid (BOP) markets. Still, the distinguishable challenges in terms of presenting a viable business model at the BOP are evident both in research and practice. This thesis aims to examine how private sector firms can innovate business models to attend to the BOP. READ MORE
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