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1. 1. The Influence of Internal Corporate Communicationson Brand Pride: A case study

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rosol Elaies; Amanda Schreck; [2019]
   Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

   Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE