Essays about: "Amanda Simmeborn"

Found 1 essay containing the words Amanda Simmeborn.

  1. 1. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amanda Simmeborn; Paulina Åberg; [2016]
    Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

    Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE