Essays about: "Amanda Sofia Kerstin Grundberg"
Found 1 essay containing the words Amanda Sofia Kerstin Grundberg.
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1. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE