Essays about: "Amanda Stenström"

Found 2 essays containing the words Amanda Stenström.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. The role of financial inclusion - a labour mirgration perspective - A study from Bangladesh

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Michael Steele; Amanda Stenström; [2018-09-28]
    Keywords : ;

    Abstract : This paper analyzes the impact of financial inclusion on international migration and sending remittances within Bangladesh. The data is taken from a household survey, conducted by the Refugee and Migratory Movements Research Unit. The survey covers 17 districts and includes 26.339 observations, 13. READ MORE