Essays about: "Amanda Sundquist"

Found 1 essay containing the words Amanda Sundquist.

  1. 1. Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anna Fredriksson; Amanda Sundquist; [2019]
    Keywords : marketing communication strategy; relationship marketing; social media; Instagram; influencer; followers;

    Abstract : Influencer marketing is today a well-known marketing strategy used by many companies and the phenomenon is growing day by day. This is mostly a strategy with the spotlight on how the company can reach their consumers through famous people on social medias, not with focus on what relationship is created between all the parties. READ MORE