Essays about: "Amanda Wallin"

Found 2 essays containing the words Amanda Wallin.

1. 1. The Design and Implementation of a Subscription-Based E-shop That Is Easily Navigated and Visually Appealing to Its Users

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Amanda Erkén; Cecilia Cederblad; Christophe Saller; Daniel Wahlström; Erik Odlinder Haubo; Hugo Lewenhaupt; Jesper Hellström; Johan Wallin; Oscar Andreasson; [2017]
   Keywords : ;

   Abstract : The report presents a study of the design and implementation of a web application with the purpose of being easy to navigate and understand as well as inducing a positive attitude in its users. A pilot study and marketing plan acted as the foundation for the implementation of the application. READ MORE

3. 2. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : My Nyberg; Maria Orrstenius; Amanda Wallin; [2015]
   Keywords : Sweden; Swedishness; International markets; Country image; Country of origin; COO-effect; COO-strategies; Brand; Brand identity; Promotion; Standardization; Adaptation;

   Abstract : The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a brand in an international context and provide deeper insights and understandings concerning this subject. Therefore, in order to achieve the purpose of the thesis, the following research question will be investigated and answered: How does the Swedish country image influence Swedish companies to whether standardize or adapt the promotion of their brand in international markets?   The theoretical framework comprises theories and findings from previous research related to country image, country of origin, brand and promotion and the chapter conclude in a conceptual framework. READ MORE