Essays about: "Amazon.com"

Showing result 1 - 5 of 13 essays containing the word Amazon.com.

1. 1. How are Complementors Swimming with the Shark?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Octavian Butnaru; Yahya Fatih Sener; [2021]
   Keywords : Co-opetition; Dependency; Collaboration; Competition; Defence Strategies; Amazon.com; Complementors; Business and Economics;

   Abstract : Following a brief introduction on the platform ecosystems, the impacts of the complementors to the platforms are introduced. This study examines the dynamics of collaboration and competition between digital platforms and their complementors; mainly, it focuses on complementors’ defence strategies for competing against the platform. READ MORE

3. 2. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marcus Hagström; Teo Bodin; [2021]
   Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

   Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

4. 3. The Other Amazon: Deconstructing Amazon's Climate Pledge and Sustainability Discourse

   University essay from Lunds universitet/Humanekologi

   Author : Ebba Campbell; [2020]
   Keywords : amazon; amazon Inc.; amazon.com; sustainability; critical discourse analysis; the climate pledge; greenwashing; ecological modernization; eco-modernism; Social Sciences;

   Abstract : The techno-conglomerate Amazon has emerged as a corporate giant, branching out their operations to include many sectors of the global market. While previously concealing their carbon footprint, Amazon co-founded The Climate Pledge together with two former architects of the Paris Agreement in 2019 with the goal of reaching net zero carbon by 2040, ten years earlier than the Paris agreement. READ MORE

5. 4. Challenges of PayPal

   University essay from

   Author : David Herfors; [2017]
   Keywords : PayPal; Online Purchases; Challenges;

   Abstract : PayPal has faced many different challenges over the years. In the beginning of their journey the biggest challenge of PayPal was the overall ignorance to prevent fraudulent activities and to provide high safety systems. By solving this, PayPal has changed and improved the opportunities of secure online purchases. READ MORE

6. 5. Challenges of PayPal

   University essay from

   Author : David Herfors; [2017]
   Keywords : PayPal; Online Purchases; Challenges;

   Abstract : PayPal has faced many different challenges over the years. In the beginning of their journey the biggest challenge of PayPal was the overall ignorance to prevent fraudulent activities and to provide high safety systems. By solving this, PayPal has changed and improved the opportunities of secure online purchases. READ MORE