Essays about: "Amber Gulamali"

Found 3 essays containing the words Amber Gulamali.

1. 1. SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alberto Cordenons; Amber Gulamali; Katharina Heüveldop; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The Social Media Influencer and Brand Switching.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amber Gulamali; Julia Persson; [2017]
   Keywords : Social Media Influencer; Brand Switching; Instagram; Business and Economics;

   Abstract : The purpose of this study was to find out which type of informant the Social Media Influencer embodies when consumers voluntarily switch brands after the endorsement of a brand by a Social Media Influencer. To answer the research question, this thesis utilised a quantitative questionnaire which was created with the help of a qualitative pre-study to assess the relevance of dimensions proposed in the literature. READ MORE

4. 3. Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amber Gulamali; Lisa-Marie Kaven; Anna Schuster; [2016]
   Keywords : Business and Economics;

   Abstract : .... READ MORE