Essays about: "Ambush branding"

Found 1 essay containing the words Ambush branding.

  1. 1. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wouter Bruin; Viktor Sandberg; [2020]
    Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

    Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE