Essays about: "Amela Svraka"

Found 1 essay containing the words Amela Svraka.

  1. 1. A CASE STUDY INVESTIGATING IN CUSTOMER DEFECTION

    University essay from Företagsekonomiska institutionen

    Author : Amela Svraka; Karolina Wolnik; [2012]
    Keywords : Customer defection; Service Quality; Relationship Quality; Value; Gap-model;

    Abstract : This master’s thesis investigates the Swedish American Chamber of Commerce (SACC) in Chicago, a non-profit organization, in order to aid it with customer defection. The chosen literature contributes to a better understanding of customer behavior, and thus, customer defection, by examining customer retention, customer defection, switching behaviors, and different gaps that can occur in the relationship between a service supplier and its customers. READ MORE