Essays about: "Amelia Andréasson"

Found 1 essay containing the words Amelia Andréasson.

  1. 1. Inbound marketing from a B2B-perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matilda Lindblom; Amelia Andréasson; [2019]
    Keywords : Inbound marketing; content marketing; search engine optimization; social media marketing; B2B-selling process; B2B-buying process;

    Abstract : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. READ MORE