Essays about: "Amelie Engstrand"

Found 1 essay containing the words Amelie Engstrand.

  1. 1. Sourdough - The Stories Beyond Flour, Water and Salt

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sanna Gustafsson; Amelie Engstrand; [2012]
    Keywords : Consumer Identity Projects; Foodies; Authenticity; Distinction; Gender; Sourdough; Business and Economics;

    Abstract : Thesis purpose: In order to contribute to Consumer Culture Theory, as well as critical dimensions in the foodie literature namely authenticity, democracy/distinction and gender, the study’s aim is to explore how discourses and socio-cultural meanings underlie identity constructions in the specific sourdough culture. Theoretical framework: As no research addresses the sourdough phenomenon directly, we combine related literature domains to build up a comprehensive framework for the study. READ MORE